About Us

Coreleap, Inc. owns and operates The Rush Market (www.rushmarket.com), Rush ReCommerce (www.rushrecommerce.com), and a family of specialty sites including PatioUmbrellas.com, BarstoolSuperstore.com, FirePits.com, CoffeeTablesGalore.com, PatioHeaterStore.com, and many more!

Our Team

Our co-founders started Hayneedle 20 years ago, pioneering the online selling of home furnishings. During that time, they saw first hand the challenges and opportunities within the home furnishings industry. Our family of specialty sites gives our customers a unique experience to shop a wide selection with buying guides to enhance their experience. We’ve complimented our new products with open box (never used) products that save customers money and reduce waste in landfills.

About the Founders

Doug Nielsen

Chief Executive Officer
Doug has been an entrepreneur and internet pioneer for over 25 years.  He is the co-founder/CEO of Coreleap, Inc. which includes our specialty sites, The Rush Market and Rush ReCommerce. Prior to this, he founded Hayneedle in 2002 and was the Chairman until the sale of the company to Jet.com/Walmart in 2016. Under Doug’s leadership, the company grew from under $1M in revenue to $350M in just under 15 years. Under Doug’s watch, Hayneedle (as NetShops) achieved #13 on the Inc. magazine “5,000 Fastest Growing Private Companies in America” list and was named on the Best Places to Work list over multiple years.

Julie Mahloch

Chief Business Development Officer
Julie is co-founder and Chief Business Development Officer for Coreleap, Inc. which includes our specialty sites, The Rush Market and Rush ReCommerce. Prior to this, Julie co‑founded and was VP of Category Development at Hayneedle. In her role, starting in 2002, she helped pioneer the home goods category online. Julie’s extensive e‑commerce experience and passion for home furnishings led her to tackle the returns and overstock challenges that companies face doing business online.

Jeff DeRuiter

Chief Operating Officer
Jeff has 25 years of experience in logistics management and the catalog/online retailing business, and currently serves as the Chief Operating Officer for the Coreleap, Inc. which includes our specialty sites, The Rush Market and Rush ReCommerce. After graduating from Stanford and USC, Jeff spent 6 years in logistics, operations and warehouse management consulting. His career moved to Omaha where he led operations, design and management at Oriental Trading Company. Prior to Rush, Jeff was the VP of Operations at Hayneedle where he led all operations of customer care, fulfillment, inventory management and oversight of a network of several thousand drop ship fulfillment partners.

Join Our Team

Because we’re always treasure hunting, we’re also looking for talented and creative people who feel a connection to our mission. We look for individuals with an amazing work ethic and an entrepreneurial spirit who want to make a difference in the world of retail. 

Coreleap, Inc. offers customers and manufacturers a unique and engaging experience across a variety of home furnishings categories. We value win/win situations and we look to make that happen with our employees as well.

Please send your resume to info@coreleap.com. We are always looking for great people to join our team both full time and part time!

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